002_
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Retention analytics for a Berlin-based B2B SaaS recruiting platform. Built the data infrastructure and analytical layer that made customer-level signals more complete and more timely.
What I Built
Attribution Pipeline
Built ETL and EDA pipelines that expanded attribution data coverage by 200%, giving product and growth teams a materially more complete picture of where customers came from and what was driving conversion.
Churn-Action Timing
Improved the timing accuracy of churn-action signals by 83%, surfacing the right early-warning indicators earlier in the customer lifecycle, when retention intervention is still effective.
Recurring Revenue Analytics
Applied ARR/MRR analytics and cohort analysis to subscription data, building the analytical foundation for understanding growth, churn, upsell, and retention at a product level.
Stack & Methods
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