© 20152026

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Manager, Data, Analytics & AI at EY-Parthenon, Berlin. Joined the team as its fifth member; it now exceeds 65 people. Part of the job is building the analytics and AI that make deal teams faster. The rest is coaching the people and reshaping the ways of working so the change actually lasts.

Decisions, Engineered

Work

Timeline

Apr 2026 – Present
EY-Parthenon
Nov 2022 – Apr 2026
EY-Parthenon
2021 – 2022
join.com
2019 – 2022
Independent, India
2019 – 2022
University of Freiburg
2018 – 2019
Smart Consultants
2017 – 2018
Kielce University
2017 – 2019
WE Club
2016, 2018
Ballarpur Industries
2016
BPW International
2016
NIESED, Govt. of India
2015
SRM University
2015 – 2019
SRM University
2015 – 2019
Rotary

Focus

01_Strategy

Technology strategy and software-driven transformation. From product and revenue data to client-specific concepts: workshops, implementation planning, and recommendations that hold up in front of a board.

Consulting

  • Technology Strategy
  • Product Launch Concepts
  • Transformation
  • Concept Development
  • Implementation Planning

Communication

  • Executive Storytelling
  • Stakeholder Management
  • C-Level Reporting
  • Team Enablement

Domains

  • Software Businesses
  • SaaS & Subscriptions
  • Automotive Ecosystems
  • Retail & Platforms

02_Analytics

Recurring-revenue analytics for software and subscription businesses. ARR bridges, retention, churn, cohorts, and pricing become the evidence behind product, growth, and transformation choices.

Revenue

  • ARR / MRR Bridges
  • Retention & Churn
  • Upsell / Cross-Sell
  • Cohort Analysis
  • Pricing & Revenue Quality

Stack

  • Python / pandas
  • SQL / Databricks
  • Snowflake
  • Alteryx
  • Power BI

Method

  • Customer Cubes
  • Usage-Log Analysis
  • ETL / EDA Pipelines
  • Diligence Narratives

03_AI

Reusable AI and analytics tooling for consulting teams. LLM and agentic workflows that turn one-off analysis into repeatable delivery, so a tool built for one engagement carries into the next.

Tooling

  • Revenue Anomaly Detection
  • Account Deduplication
  • Contract / Invoice Extraction
  • Target Research Workflows

Workflows

  • LLM Workflows
  • Agentic Systems
  • Automation Loops
  • Team Enablement

Foundation

  • Prompt Engineering
  • PyTorch
  • Data Preparation
  • Evaluation & QA
  • Knowledge Systems

Articles

Contact

Sparsh Chugh works where consulting meets analytics and AI. Based in Berlin, he turns customer, product, and usage data into narratives executives can act on, and builds the reusable tooling that keeps that work repeatable.

© 20152026 · Decisions, Engineered